What is this new ‘free sample products’ trend?
Do you find it hard to get your product in front of your audience? Maybe it’s time for you to jump on the wagon of the ‘free sample products’ trend.
Free product giveaways can seem daunting at first. Free samples come with a price, and in this case, you are the one who pays. This should not deter you, however. A recent study found that 81% of consumers tried out a new product after being given a free sample. When it comes to increasing sales, free samples are an effective marketing tool.
Let’s take a look at the latest ‘free sample products trend’ and let’s find out more about it.
What Is Free Sample Trend?
A free sample trend involves offering products for free to prospective customers. These giveaways are extremely effective in a variety of industries, such as food, health, drink, and beauty. These industries, according to some research agencies, cash in on freebies, but retailers benefit just as much from such promotions.
Free sample products help brands gain more customers by giving them exposure to the target market. It is all about reaching out to the people who are most likely to buy what you are selling. Moreover, if someone does not have to pay for something new, they are more likely to try it.
Likewise, when consumers receive freebies and giveaways, they feel obligated to reciprocate. Having received something for free, they tell others about it, who also purchase and share their experiences. Free samples create a chain of returning customers who are more likely to purchase again.
Free Sample Psychology – Why/How It Works for Companies
- It Removes Risk Factor
There is a risk associated with trying new products. Many people assume that a new product won’t meet their expectations. If the product doesn’t meet their expectations, they could lose money. Nobody likes that.
The confusion and fear of risking money are eliminated when you offer a free sample to your potential customers. This way, they are more likely to try your products.
- The Power Of Experience
Whether they are good or bad, people remember their experiences. Their memories are shaped by the interactions they have had with specific products, what they have heard or read about them, or what they have experienced physically.
They will remember a free sample product for weeks if they have a pleasant experience with it. They will not only remember the taste, feel, or fragrance of that product if they ever find it, but they will also purchase it.
- Principle Of Reciprocity
People are obligated to return favours under the reciprocity rule. It occurs when brands give away free samples to consumers. In exchange for free samples, prospective consumers feel obligated to buy the product. Trying something for free makes them feel guilty. Buying the product relieves them of their guilt.
Even though it may not result in sales in some cases, your brand remains in their minds.
Are free samples effective in increasing sales?
Yes, in a nutshell. Today, the free sample trend is still performed due to the fact that samples increase sales. Freebies and giveaways promote brand loyalty and increase word of mouth, resulting in revenue increases.