Personal Care Business And Customer Relationship: 7 Tips For Owners And Leaders
Imagine running a business where you only focus on warehousing services in Singapore to improve the efficient flow of goods within your operations or hiring a total solution provider to optimise your online platforms to reach the annual sales goals and objectives. Sure. You get to achieve the numbers and other desirable metrics, but something is missing: A lasting relationship between the business and the customer.
How does this affect the business? While you may be reaching the projected sales every year or earning the revenue that helps the company up and running, it can be hard in the long term. Customers may come and go, you have no strategies to build awareness, and you lack the initiative to improve the overall experience with the brand. With this, building a relationship is another aspect you should prioritise aside from focusing on the business side of things, like the total solution provideryou hired.
This article is for those in the personal care goods industry or selling products like facial wet wipes or cotton towels in Singapore. Explore some tried-and-tested tips on forging a lasting relationship with customers:
#1: COMMUNICATE WITH THEM
All tips here focus on communicating with the customers to build a lasting relationship with them. It also does not mean calling them from time to time or talking to them while shopping at your retail spaces. Instead, try to at least engage with them in many ways. One example is sending them promotions about a 50% off sale on newborn diapers in Singapore for mothers who gave birth during this month. Another way to communicate is by sending them the latest products to promote them alongside the brand. (Tip: Data privacy is a sensitive issue for most customers, so ensure that your company follows them at all costs.)
#2: ASK QUESTIONS AND FEEDBACK
Given the importance of communication when selling facial wet wipes and other personal care products, learn how to forge a two-way discourse. What does this mean? Suppose a case where you only send them promotions and other updates regarding the business. If you often do this, the customers become passive, or you are the only one initiating something. The result is a lack of communication, which can be a problem. You can ask questions about the products they bought or feedback regarding the shipment process. Never worry about customers who do not reply because some do!
#3: ADD A PERSONAL TOUCH
It does not mean being invasive or involving your company in their personal lives. What does adding a touch mean? The first example is greeting the user during their birthday and sharing a small token of appreciation for their loyalty and patronage to the company, such as a one-day voucher for the latest essential oil you have in Singapore or a small discount to entice them.
Aside from that, you can give rewards that are tailored for them and address them personally. There is nothing better than being called by your name, which is one way of building a relationship with a customer!
#4: AVOID MONOTONOUS AND ROBOTIC CONTENT
Monotonous means dullness and a lack of variety in the words and tone. Think of a sales promotion that does not even sound enticing and inviting. On the other hand, robotic content feels unnatural because customers are talking to a machine or not an actual person. You must steer clear of these types of communication because they bring more harm than good. Instead, try to make things natural, such as using enthusiastic language when promoting a new essential oilflavour or responding to inquiries. (Tip: Chatbots are great for off-hours to assure people that a customer service representative will reach them once the business opens during the day.)
#5: HAVE VARIETY WITH YOUR SELLING
Having variety with your selling is one way to reinvent your customer relations, but what does this exactly mean? Think of instances where a sales representative sounds forceful because all they ever talk about is the features or the product, and you can see through them that their only purpose is to make a sale.
For the customer, this type of communication feels forced, and businesses should avoid this at all costs. It is fine to do hard-selling at times, but if you wish to succeed in selling facial wet wipes and cotton towels in Singapore, try to engage with customers in different ways, like telling them how to use these products or any technique of driving action.
#6: ENGAGE WITH CUSTOMERS
Rather than posting infographics about the features of the product, the latest promotions to entice people looking for essential oil bottles in Singapore, and the latest model of facial wet wipesin the market, why not engage with customers to help you build a meaningful connection with them? Concerning what has been mentioned above, too much hard-selling can bring more harm than good, so your content must be engaging. For instance, let the customers comment their thoughts on your products or the life-hacks they do as a way to encourage healthy discussion among them. Try it, and you will be closer to them! (Tip: Asking questions is the key to making customers respond to your social media and online posts.)
#7: OPTIMISE YOUR ONLINE CHANNELS
You want to become that business that cares for its customers and how they can access promotions, care services, and other things they need. On top of the warehousing services in Singaporeyour process, make sure your online channels are seamless and optimised. This means the customers should know where to send a question about an essential oilbottle, ask about warranty concerns, and other related matters. Second, be clear with the website, mobile number, and email because having a chaotic list would only mess with customers.
Kyndle is a total solution providerfor companies that wish to elevate their online retail experience. Whether it is warehousing services to be in sync with the operations or managing the platforms, they have a solution for your concerns! Visit their website for more information.