Retail shopping and online shopping seem to be two different areas with the same purpose: satisfying the needs of the customer. In fact these two areas of services speak to two categories of clients that overlap at one point.
There are several issues to consider when deciding which one is the most suitable for you:
1. Time. There are two sides of this coin. First of all the time you spend looking for the right product to purchase is definitely shorter when buying online. You can look for anything you want in just a few seconds and even visit more than one shop at a time.
2. Distance. There are several brands that have shops only in some towns, or even in another state. This can be a problem, because most of the times it is not an option traveling long distances just to purchase something. The money you spend on the road to the shop may be more than the worth of the product itself. From this point of view online shopping only can come as an advantage. You are practically one click away from the store.
3. Fun. This issue is something different for each one of us. Many people take pleasure into going from shop to shop and looking for clothes, furniture and all sorts of objects. It can even be quality time spent with your friends or family. On the other hand, there are people who have more fun when they shop online from the comfort of their own homes.
4. Price. It is a little bit more difficult to find the best offer in what concerns the price when you choose retail shopping. You definitely need more time to go from shop to shop, and this is something most of us lack. Moreover many online shops have lower prices because they do not have to pay rent to a hypermarket or a mall.
5. Quality. It is quite difficult to check the quality of the products you purchase online. But most of the online shops give you the possibility to return what you bought if you are not satisfied with the quality. Another issue, when talking about clothes, would be if they fit you. For example if you decide to purchase a linen top from a retail shop you can try it on. On the other hand, most virtual stores have measurement charts so clearly designed that it is impossible to make the wrong choice. Furthermore, if it still doesn’t fit you, you can always return it or exchange it for another one.